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Demand Gen Manager
Job Order #13430
San Francisco, California - Added Sep 27, 2017

Full Description:

Our client in San Mateo has an immediate need for a Demand Generation Manager

Description
Looking for someone who loves driving innovative campaigns! If you’re a hard-working, data-driven self-starter with experience designing, managing and optimizing integrated global demand generation campaigns, this is the role for you.

Responsibilities
• Create, expand, and implement paid demand gen campaigns that generate leads, drive awareness, and aid in the qualification of prospects (content syndication, digital banner ads, third party newsletters and email blasts, paid social posts, sponsored webinars, retargeting, etc)
• Maximize ROI from these paid programs and proactively optimize campaigns and content to increase performance
• Negotiate programs and liaise with media vendors to identify ways to further leverage data and campaign creative to capture more leads for less (driving CPL down)
• Ensure A/B and multivariate tests are applied for continuous optimization of creative and content for both demand gen campaigns and nurture content

Qualifications
• Experience in a demand gen capacity for a B2B technology company
• Hands-on development and management of demand gen campaigns with experience implementing content syndication, digital banner ads, third party newsletters and email blasts, SEM, paid social posts, sponsored webinars, and retargeting campaigns
• Automated email marketing
• Strong negotiation, project management, and organizational skills

Are you available? Please send your most current resume to Robert at resumes@mbg.com

Please reference JO# 13430

Mainz Brady Group provides technology staffing solutions to the best known companies in Software Development, Finance, Electronics/Manufacturing, Retail, R&D, Services, Biotechnology, Healthcare and Telecommunications.

We specialize in Information Technology, Technical Sales and Marketing Staffing on a Contract, Contract to Hire, and Direct Hire basis.

To see a complete listing of all current openings please visit us at www.mbg.com/

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