Product Line Manager
Senior Product Line Manager – Basketball Apparel
Overview
We are seeking an experienced Senior Product Line Manager to lead the development of performance and lifestyle basketball apparel, including team uniforms and athlete-focused products. This role will drive product strategy, manage the end-to-end product creation process, and collaborate with internal and external stakeholders to deliver innovative products that serve athletes on the court and consumers off the court.
The ideal candidate is passionate about product creation, consumer insights, basketball culture, and apparel innovation. This individual will thrive in a fast-paced environment, influence cross-functional teams, and successfully manage complex product lines from concept through commercialization.
Key Cross-Functional Partnerships
• Product Management
• Design
• Materials Development
• Technical Development
• Product Creation Centers
• Merchandising
• Consumer Insights
• Finance, Margin, Costing & Planning
• Sourcing & Manufacturing Partners
• Professional Sports League Partners and Teams
Qualifications
• Bachelor’s degree in Business, Product Development, Sports Product Management, Merchandising, Marketing, or related field
• Minimum 5 years of experience in Product Management, Merchandising, Product Creation, or a related consumer products role
• Strong passion for product, sports, fashion, lifestyle trends, color, and style
• Proven ability to influence and lead cross-functional teams
• Excellent communication, presentation, and stakeholder management skills
• Ability to thrive in a fast-paced, highly collaborative environment
• Strong organizational skills and ability to manage multiple priorities simultaneously
• Demonstrated success delivering products on schedule and meeting business objectives
• Proficiency with Excel, PowerPoint, Keynote, SmartSheets, Miro, or similar planning and visualization tools
• Willingness to travel domestically and internationally as needed (approximately 10%)
Key Responsibilities
• Help define and execute basketball apparel product strategies that drive growth and consumer engagement
• Manage the creation and development of team uniforms and athlete-inspired apparel collections
• Gather consumer, marketplace, and athlete insights to inform product decisions and future opportunities
• Build product briefs and collaborate with design, development, and merchandising partners throughout the product creation process
• Lead cross-functional product teams through seasonal product development cycles
• Partner directly with professional sports organizations, teams, athletes, and external stakeholders to understand business and product needs
• Present product concepts, strategies, and seasonal assortments to internal leadership and external partners
• Own key product milestones and deliverables from concept through commercialization
• Drive revenue growth and support business objectives through strong product planning and execution
• Identify opportunities, solve challenges, and make informed product decisions that improve consumer relevance and marketplace impact
• Ensure products meet quality, performance, cost, and consumer expectations
Preferred Background
• Sports Apparel
• Team Sports
• Basketball Product Management
• Licensed Sports Merchandise
• Apparel Merchandising
• Product Creation
• Performance Apparel
• Athletic Apparel
• Consumer Products
• Sporting Goods
• Lifestyle and Fashion Apparel
