Business Operations Specialist, Integrated Marketing

About the Role

You’ll help Integrated Marketing operate at scale by building durable workflows, enabling tool adoption, and smoothing cross-functional collaboration. You’ll design, implement, and enable Jira and Confluence solutions—then partner with marketing teams to adopt, own, and evolve them long-term. This is a change-management role: discovery with stakeholders, intuitive workflows, training and enablement, and a clean handoff for sustainable ownership.

Responsibilities

• Partner with Integrated Marketing leaders and end users to run discovery, capture requirements, and configure Jira projects and Confluence spaces tailored to team needs.

• Drive adoption via documentation, playbooks, best practices, training sessions, office hours, and stakeholder workshops.

• Build Jira projects with custom workflows, dashboards, automations, and reporting, ensuring usability and scale.

• Stand up Confluence spaces for knowledge sharing, process docs, and project tracking to support ongoing ops.

• Create reusable templates, playbooks, and toolkits other teams can replicate.

• Serve as a trusted advisor and change agent, promoting consistent standards and best-practice usage across teams.

• Oversee handoff of projects/trackers so marketing teams can independently manage and iterate.

• Identify workflow improvements and recommend apps, plugins, or integrations that enhance efficiency.

• Provide leadership with reports, summaries, dashboards, and visualizations surfacing dependencies, risks, and progress.

• Champion consistent Jira/Confluence use by sharing success stories and standardizing conventions.

Requirements

• Proven ability to partner with and present to Director+ leadership, translating complex needs into clear solutions.

• Hands-on experience running end-user discovery and designing Jira workflows/Confluence spaces that drive adoption.

• Deep expertise in Jira and Confluence (custom workflows, integrations, scalable information architecture).

• Experience defining, documenting, and enabling operational processes for marketing or GTM teams, with emphasis on change management.

• Track record of building systems and frameworks that transition successfully to new owners.

• Excellent communication, facilitation, and training skills; able to influence stakeholders at every level.

• Comfortable in a matrixed environment, balancing competing priorities and bringing structure to ambiguity.

Preferred Qualifications

• Experience in SaaS environments.

• Familiarity with marketing operations (campaign planning, launches, content production, comms calendars).

• Exposure to Agile/Scrum/Kanban, with the ability to translate them into practical, tool-enabled workflows for non-technical teams.

• Project management or change management certifications.