Digital Marketing Manager

Digital Marketing Manager – Retention & Lifecycle Marketing

We’re seeking a Digital Marketing Manager with deep expertise in email and SMS marketing to lead our retention and lifecycle initiatives. In this role, you’ll be responsible for developing and executing targeted, data-driven campaigns across owned messaging channels—from strategy and content creation to testing and post-send analysis.

The ideal candidate has a strong background in CRM automation, audience segmentation, and crafting personalized customer journeys that boost engagement, drive conversions, and improve customer lifetime value. You’ll work cross-functionally with product, data, and creative teams to build seamless multi-touchpoint experiences that move customers through the funnel and foster long-term loyalty.

Key Responsibilities:

• Develop and execute strategic email and SMS marketing campaigns focused on engagement, retention, and conversion

• Build automated workflows and lifecycle journeys (e.g., onboarding, win-back, re-engagement, upsell) within the CRM

• Segment audiences based on behavior, lifecycle stage, and customer attributes to deliver personalized content

• Create and test high-impact messaging and offers using A/B testing frameworks and iterative optimization

• Collaborate with creative and content teams to develop compelling, on-brand assets and messaging

• Monitor campaign KPIs (open rates, CTR, conversion, unsubscribe rates, CLV) and report on performance with actionable insights

• Ensure compliance with regulations and best practices for email and text messaging (e.g., CAN-SPAM, TCPA, GDPR)

• Stay up to date with industry trends, tools, and performance benchmarks

Qualifications:

• 3–5+ years of digital marketing experience, with a strong focus on email, SMS, and lifecycle marketing

• Proficient with CRM platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, or similar

• Proven ability to build and optimize automated journeys that drive measurable impact

• Deep knowledge of audience segmentation, behavioral targeting, and personalization tactics

• Strong analytical skills and comfort with tools like Google Analytics, Looker, or CRM dashboards

• Experience conducting A/B tests and using data to inform campaign decisions

• Familiarity with compliance standards across email/SMS marketing (CAN-SPAM, TCPA, etc.)

• Excellent communication and project management skills, with the ability to collaborate across teams

• Bonus: Experience working in eCommerce, DTC, or subscription-based business models