Growth Analytics Manager

Manager, Growth Analytics

The Manager of Growth Analytics is responsible for building and owning the analytics, reporting, and insights engine that powers the Growth function. This role serves as the connective tissue between Marketing, Inside Sales, and Sales, transforming data into clear performance visibility, actionable insights, and forward-looking forecasts.

This is a highly cross-functional, hands-on role for an analytics leader who can move fluidly between data, business context, and executive storytelling—someone who not only reports on performance, but actively shapes decisions to improve it.

What You’ll Do

Growth Performance & Reporting

• Build and own dashboards that provide clear, consistent visibility into Growth performance across Marketing, Inside Sales, and Sales
• Define and maintain core KPIs, including lead volume, conversion rates, appointment set rates, demo rates, and funnel velocity
• Ensure reporting is accurate, timely, and trusted as the single source of truth

Insights & Recommendations

• Analyze funnel performance to identify opportunities, constraints, and risks
• Translate data into clear insights and recommendations that improve conversion efficiency and revenue outcomes
• Proactively identify performance drivers and root causes of underperformance, partnering with stakeholders to drive action

Forecasting & Planning

• Develop and maintain forecasting models for leads, appointments, demos, and revenue
• Align marketing demand generation with inside sales and sales capacity planning
• Support annual planning, quarterly re-forecasts, and scenario modeling with data-backed assumptions

Cross-Functional Partnership

• Partner with Marketing to evaluate channel performance, lead quality, and ROI
• Work with Inside Sales to assess lead handling, speed-to-lead, and appointment outcomes
• Collaborate with Sales leadership on pipeline visibility, reporting, and forecasting alignment

Data, Tools & Enablement

• Own the structure and logic behind analytics tools, dashboards, and data models
• Document data definitions, assumptions, and methodologies
• Continuously improve analytics processes, automation, and self-service capabilities

What We’re Looking For

Experience

• 5+ years in analytics, business intelligence, growth analytics, revenue operations, or strategic planning
• Experience supporting Marketing, Sales, or Growth teams in a performance-driven environment
• Proven ability to translate data into actionable business insights

Technical Skills

• Proficiency in BI tools (Tableau, Power BI, Looker, or similar)
• Advanced Excel skills, including modeling and forecasting
• Working knowledge of CRM systems and marketing/sales funnel data

Core Competencies

• Analytical Rigor: Ability to structure problems, analyze data, and validate assumptions
• Business Acumen: Understands how Growth, Sales, and Marketing metrics drive revenue
• Executive Communication: Communicates insights clearly to senior stakeholders
• Ownership Mindset: Accountable for data accuracy, insights, and business impact

Leadership Expectations

• Win as One Team: Act as a trusted partner across Growth, Marketing, Inside Sales, and Sales
• Own the Outcome: Take accountability for the quality and impact of insights and forecasts
• Build on Trust: Ensure data integrity, transparency, and consistency in all reporting