Marketing Manager, Insights and Analystics

Our client is seeking a full-time Marketing Manager, Insights and Analytics onsite in Dallas.

The Marketing Manager, Insights & Analytics will lead the collection, analysis, and visualization of marketing, sales, and customer data to drive strategic decision-making across Marketing, Operations, Sales, and Customer Experience. The role will provide actionable insights and influence company-wide strategies to enhance customer experience and business growth, ensuring that data-driven insights lead to better business decisions and customer outcomes.

Key Responsibilities

• Own the collection, integration, and reporting of marketing, sales, and customer experience data.
• Build dashboards and reports using tools such as Google Analytics, Tableau, Power BI, and Excel.
• Provide regular reports on customer trends, market shifts, and actionable recommendations.
• Conduct market research, including Voice of the Customer (VOC) programs, competitor benchmarking, and ad-hoc research.
• Advocate for customer-centric decision-making and present data-driven recommendations.
• Develop customer segmentation models to improve targeting, personalized marketing, and engagement.
• Manage customer sentiment platforms and work with teams to improve customer satisfaction.
• Collaborate with cross-functional teams to act on insights and enhance data capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field.
• 5+ years of experience in insights, analytics, or market research.
• Experience with multi-brand organizations or franchise models preferred.
• Proficiency in data visualization tools (Google Analytics, Tableau, Power BI, SQL, etc.).
• Strong understanding of customer segmentation, journey mapping, and consumer behavior analysis.
• Experience with survey platforms, customer sentiment tools, and VOC programs.
• Ability to synthesize complex data into actionable insights and communicate effectively.