Marketing Specialist
Location: Portland, OR
Category: Marketing
Employment Type: Contract
Work Location: Remote
Job ID: 35508
Date Added: 02/18/2025
As a Marketing Specialist, you will support campaign marketing programs and strategies, focusing on the post-download journey, strategic partnerships, and event marketing for key global education events. Your role will be essential in executing strategies that align with business goals, establishing the company as a trusted partner for students, educators, and influencers. You will collaborate with various teams to deliver impactful experiences for the education market, leveraging strategic partnerships to enhance engagement.
You will help education customers deploy, onboard, and manage products through engaging experiences, working closely with teams to deliver the right messaging and build necessary marketing assets. Success will be measured by customer account setups, project saving, and account-level use. This role reports to the Strategic Partnerships Marketing Manager and will be hybrid/remote, based in the US or Canada.
Responsibilities:
- Support strategic partner marketing relationships and execute programs to drive measurable impact aligned with business goals.
- Manage co-marketing partnership agreements and ensure engagement and commitment.
- Understand the target audience’s needs and create relevant, impactful campaigns.
- Develop creative campaign concepts and collaborate with agencies to complete them.
- Deliver campaigns, assets, and playbooks to customer-facing teams for execution.
- Collaborate with cross-functional teams to ensure aligned campaign delivery.
- Achieve marketing success metrics (ROMI) and optimize strategies based on data.
Minimum Qualifications:
- BA/BS degree in marketing, communications, or business administration.
- 8+ years of experience developing global marketing campaigns.
- Proven ability to influence global, cross-functional teams.
- Familiarity with marketing tools (e.g., Draftr, Marketo, Allocadia) and data analytics software.
- Strong written and oral communication skills for campaign briefs and presentations.
Preferred Qualifications:
- Experience in a highly matrixed environment.
- Knowledge of the Education market and products.
- Strong brand governance skills and relationship management experience.
- Ability to prioritize and navigate challenging conversations.
- Strategic thinker with concise communication and collaboration skills.
- Ability to adapt quickly and challenge the status quo.
- Exceptional PowerPoint skills and experience presenting to executives.
Team Overview
Autodesk Education Experiences is a stand-alone business unit in Worldwide Marketing (WWM) focused on supporting a global audience of accredited institutions and verified educators and students in the K12, secondary, 2-year, and 4-year university segments to design and make anything. Our go-to-market strategy leverages the entire Autodesk product portfolio, offered for free, to our education community as well as learning, curriculum, and certifications; strategic partnerships; and Autodesk Learning Partners. This offering is designed to help position Autodesk as the trusted partner in design and make education, help prepare students for jobs of the future, and to shape the future of the industries we serve across Product Design and Manufacturing; Architecture, Engineering and Construction; and Media and Entertainment.
Position Overview?
As our Marketing Specialist, you will be responsible for supporting campaign marketing programs and strategies with focus on the post-download journey and beyond, strategic partnerships, and event marketing for tentpole events across our portfolio in the global education market. You will support the strategies required to deliver against objectives and joint success plans. You will help support the vision and plans that will ensure Autodesk becomes a trusted partner with students, educators, and key influencers, strongly aligned and supported by top-tier strategic partners in industry.
You will help education customers deploy, onboard, manage, and use Autodesk products through relevant and engaging experiences. You will collaborate with Audience Marketing, Field Marketing, and customer-facing teams to decide what message we should deliver and how we should deliver it and work with team members to build everything our field engagement and marketing teams need—enablement tools, derivative marketing assets, and more. Our success is measured by customers’ completing account set-up, saving basic tasks [projects], assigning student seats, and account level use. You will report to the Strategic Partnerships Marketing Manager. You will be Hybrid/Remote in US or Canada.
Responsibilities
• Support a select number of strategic partner marketing relationships and support marketing programs to deliver measurable impact aligned with our business goals and joint partnership objectives
• Drive results against negotiated terms (give/gets) across co-marketing partnership agreements and manage relationships to maximize engagement and ensure commitment
• Understand the target audience’s needs, preferences, behaviors, and demographics to inform campaigns that resonate, are relevant, impactful, and engaging.
• Develop campaign creative concepts—e.g., theme, look & feel—from ideation through to completion via agency.
• Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute.
• Work collaboratively with your peers in cross-functional teams; Audience Marketing, Field Marketing, Digital, Marketing Operations Technology, Field Engagement and Strategic Partnerships to align campaign delivery.
• Achieve agreed-upon return on marketing investment success metrics (ROMI)
• Lead iterative improvements and analyze the data and feedback to refine and optimize the campaign strategy.
Minimum Qualifications?
• BA/BS degree in marketing, communications, or business administration?
• 8+ years of experience developing global marketing campaigns for a large company
• Proven success influencing large, global, cross-functional teams from planning to execution?
• Proficiency with marketing campaign tools (Draftr, Marketo, CMT (Campaign Management Tool), Allocadia) and data analytics software will be beneficial?
• Excellent written and oral communication skills are required to build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations??
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Preferred Qualifications?
• Adept at collaborating within a highly matrixed environment?
• You have knowledge of the Education market, and/or Autodesk’s products
• You have a global perspective
• You are a brand champion and intent on governance
• You are experienced in nurturing business relationships and sustaining partnerships
• You can have hard conversations to drive prioritization for better outcomes?
• You are an effective communicator who thinks strategically, writes concisely, and works collaboratively
• You have a sense of urgency in approaching critical challenges??
• Unafraid to try new things and challenge the status quo
• Excellent PowerPoint skills and comfortable presenting to executive audiences?
